After modernizing the Biella weaving shops, in 1957 he launched a ready to wear men's collection, produced at the Hitman factory near Milan. A veritable revolution which paved the way for men's luxury ready to wear.

In 1967 Nino Cerruti took on a new dimension by creating his fashion house in Paris : a prestigious address which was to house both the boutique and the company's head office. This expansion led him to develop in 1976 a line dedicated entirely to women's wear.
Two years later, he entered the " closed shop " of the fragrance business with the Men fragrance " Nino Cerruti "
The huge success of the fragrance hailed the house of Cerruti as one of the leading perfume designers of our times.
The 80's saw the arrival of the very well received sportswear line. Cerruti was among the first designers to sponsor sports celebrities in becoming the exclusive designer of the Formule 1 Ferrari team.
In 1986, he designed the Cerruti Brothers collection, all a range of leisure wear for all those who wish to look elegant yet remain relaxed and comfortable.. This heralded the " Casual-chic " style of which Nino was truly the initiator.
In 1990 he launched the second fragrance for Men " Cerruti 1881 " followed in 1995 by the arrival of the second Cerruti 1881 Women's fragrance . The same year, the Cerruti Jeans line brings a whole new dimension to the formal world of denims.
Cerruti took on a new dimensio by creating in 1996 the Arte line of Men's and Women's wear and by opening the Cerruti store in Milan.
The perfume's market gets bigger with the launching of the new fragrance for Men " Cerruti Image " in 1998, as well as the Eastern bloc's market with the opening of the first store in Moscow the same year.
One year later, a Cerruti Boutique is opened on Madison Avenue in New-York.

The new milllenium starts with success with at first the opening of a Cerruti boutique in Hong Kong, and with the worldwide launching of the Cerruti Image fragrance for Women.
The great expansion of the Cerruti Jeans Collection enables the opening of four stores in Paris, Saint Tropez, Antibes and Munich…