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14th INTERNATIONAL FASHION AND TEXTILE CONFERENCES - 31 March 2014

29th International Fashion & Photography Festival in Hyères / April 2014, 25 to April 2014, 28

Over the past for teen years, the International Textile and Fashion Conferences have multiplied exchanges, proposed reflections and scrutinized the evolution of the fashion sector through their prolific and not to be missed debates. From Saturday 26 April during the Hyères Festival, the discussion will cover subjects such as ‘New Brands’, the crossing - over in relations France-China and ‘The Insititutionalization of Creative Brands.’ Former participants, competing photographers, all will be reunited on Sunday April 27 for workshops with the professionals of the sector. The International Textile and Fashion conferences are organized by the Fédération Française de la couture, du prêt-à-porter des couturiers et des créateurs de mode with the support of the DEFI - Comité Professionnel de l’Habillement and the participation of the Institut Français de la Mode. With many thanks to the Ville de Hyères and the Villa Noailles.

Information / hyeres2014@modeaparis.com

Press / jimmy.pihet@modeaparis.com

> Saturday, April the 26th, 2014

10.30 am / NEW BRANDS : IT’S POSSIBLE.
Discussion between Isabelle Ginestet-Naudin, Directrice des Fonds Sectoriels, Bpifrance and Didier Grumbach, Président, Fédération française de la Couture.

> > > MINUTES TO DONWLOAD HERE


Round table synthesis :

During this discussion regarding financing brands for future growth and longevity, Ms. Ginestet-Naudin and Mr. Grumbach announced the launch of « Mode & Finance 2 », an investment fund focused on developing creative brands. This fund, raising up to 30 or even 50 million euros will invest in newly launched fashion companies by acquiring minority stakes. To be considered for such an investment, companies need to have a solid team in place headed up by the designer and a manager in order to guarantee healthy growth. Financing for creative brands is a key issue today. Until the 1960s, Couture was an industry characterized by handwork and couturiers had to rely on financial partners. A business model structured around licensed goods followed next. Licensing provided more generous sources of revenues but it died when trade became truly global. Today, designers have a new business model where they need outside financing but also need to keep the majority share of the companies they founded.

11 am / CHINA : PROSPECTS FOR TRADE AND CROSS-DEVELOPMENT.
Moderated by Pascal Morand, Directeur Général Adjoint, Chambre de Commerce et d’Industrie de Paris Ile-de-France

Introduction
Mr DU Yuzhou, Honorary President, CNGA (China National Garment Association) et Didier Grumbach, Président, Fédération française de la Couture.

Conversation with :
CHEN Dapeng, Executive Vice President, CNGA (China National Garment Association)
Dominique Jacomet, Directeur Général, IFM

MAO Ji-Hong, Founder et President, Exception de Mixmind
Philippe Pasquet, Président du Directoire, Première Vision SA
ZHANG Zhe, Directeur Général, Shanghai Jinchen Fashion Consultant Co. Ltd., Professeur Associé, IFM

In the audience, presence of Philippe Martinet, Consul Général de France à Wuhan accompanied by LIU Shuren, Président, Chambre de Commerce du Prêt-à-porter, Wuhan, Président, Groupe Yante and ZHU Wen, Designer, Lilian Wen

> > > MINUTES TO DONWLOAD HERE

Round table synthesis :

Pascal Morand, moderator, and his participants all agree that there has been very positive development in the relations between France and China. At one point, France had experienced real defiance when textile quotas were abolished and at the same time, French brands and manufacturers were worried about their goods being copied. China did not want to just be considered a country of suppliers and became concerned about an invasion by European labels. Today, a mutual confidence has been established thanks to concrete measures of cooperation. China is a key destination for French luxury industry. The market’s potential for the middle class remains somewhat limited but is starting to grow. Chinese officials, meanwhile, hope their country will experience a true « renaissance ». In this context, one must remember that in the end of the 18th Century, China was producing one-third of the manufactured goods in the world. This « renaissance » will not just be experienced in business, but in creative industries and culture. In this respect, Chinese officials assessed the magnitude of the task they were faced, regarding the fashion field, by calling on French savoir-faire.


2 pm / INSTITUTIONALIZATION OF CREATIVE BRANDS
Moderated by Jean-Michel Bertrand, Professeur Associé, IFM

Speakers :
Marc Ascoli, Directeur Artistique, Atelier 32
Sylvia Jorif, Editorialiste, Elle
Ralph Toledano, Président de la Division Mode, Groupe Puig

> > > MINUTES TO DONWLOAD HERE

Round table synthesis :

When a brand is confronting the issue of its creative longevity, it must examine the following questions : What is the best artistic path to follow and who is the best interpreter of that path ? The choice and selection of a « great talent », capable of exploring and translating different aspects of a brands heritage – which is, by definition, static – and able to bring their own design sensibility to enrich the brand’s DNA – a dynamic concept – is a crucial task for a manager. The world of fashion has changed considerably over the past 25 years. What was once a very artisanal business has become a major industry where the power play has now been inversed between the manager and the designer. On what criteria should a manager base their choice of designer ? How will the new « artistic directors » of the 21st century’s global brands maintain a dialogue with the original designer of the 20th century ? The success of a brand’s institutional longevity will depend on the construction of the double relationship the artistic heir has on the one hand with the original designer of the brand and on the other hand with his « partner-employer ».


5.30 pm / A CONVERSATION WITH STEVE HIETT.
Steve Hiett, Photographe and Raphaëlle Stopin, Curator.

> > > MINUTES TO DONWLOAD HERE

Round table synthesis :

This is a retrospective of a proteiform artist who has enjoyed an eclectic itinerary. After studying the Beaux-Arts to pursue his passion of painting, Steve Hiett changed course towards music and started a band, The Pyramid. An accident during a performance forced him to change direction again and he began to explore photography. Soon, his anti-conventional spirit got magazines such as Queen, Vogue or Marie Claire interested in his work. At the end of the 1980s, Hiett’s artistry took another turn and he became a graphic artist in New York. But destiny brough him back to fashion photography thanks to the Italian Vogue. Steve Hiett is a fashion photographer but also a photographer of daily life. He’s known for how he frames his images, his saturated colors, his grainy photos – all of which are shot outdoors.

 

> Sunday, April the 27th, 2014

from 10.30 am to 12 pm / THE FORMERS : MEET –UP WITH A SELECTION OF DESIGNERS FROM THE PREVIOUS FASHION CONTESTS
Introduction by Jean-Pierre Blanc, Directeur, Festival International de Mode et de Photographie à Hyères

With :
Cunnington & Sanderson (2008), www.cunningtonandsanderson.com
Damien Ravn (2013), damienravn.tumblr.com
HAIK, Harald Lunde Helgesen (2009), www.haikwithus.com
Mareunrol’s (2009), www.mareunrols.com
Satu Maaranen(2013), www.satumaaranen.com
Steven Tai (2012), www.steventai.co.uk
Wisharawish Akarasantisook (2008), www.wisharawish.com


2 pm / PRESENTATION OF THE 10 SELECTED PHOTOGRAPHERS

> > > MINUTES TO DONWLOAD HERE

 

More information on the Festival : www.villanoailles-hyeres.com

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