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14th INTERNATIONAL FASHION AND TEXTILE CONFERENCES - 31 March 2014

29th International Fashion & Photography Festival in Hyères / April 2014, 25 to April 2014, 28

Over the past for teen years, the International Textile and Fashion Conferences have multiplied exchanges, proposed reflections and scrutinized the evolution of the fashion sector through their prolific and not to be missed debates. From Saturday 26 April during the Hyères Festival, the discussion will cover subjects such as ‘New Brands’ , the crossing - over in relations France-China and ‘The Insititutionalization of Creative Brands.’ Former participants, competing photographers, all will be reunited on Sunday April 27 for workshops with the professionals of the sector. The International Textile and Fashion conferences are organized by the Fédération Française de la couture, du prêt-à-porter des couturiers et des créateurs de mode with the support of the DEFI - Comité Professionnel de l’Habillement and the participation of the Institut Français de la Mode. With many thanks to the Ville de Hyères and the Villa Noailles.

Information / hyeres2014@modeaparis.com

Press / jimmy.pihet@modeaparis.com

> Saturday, April the 26th, 2014

10.30 am / NEW BRANDS : IT’S POSSIBLE.
Discussion between Isabelle Ginestet-Naudin, Directrice des Fonds Sectoriels, Bpifrance and Didier Grumbach, Président, Fédération française de la Couture.

11 am / CHINA : PROSPECTS FOR TRADE AND CROSS-DEVELOPMENT.
Moderated by Pascal Morand, Directeur Général Adjoint, Chambre de Commerce et d’Industrie de Paris Ile-de-France.

Ten years ago, during these same conferences at Hyères, a round table discussion took place on the topic of Franco-Chinese relations. So many things have changed over these last ten years and we can assume that these kinds of changes will continue. China has developed considerably and holds now an important rank in world industry. The same is true for the Chinese domestic market which is trending upwards in terms of quantity and quality. Furthermore, China continues to move more in the direction of fashion and creativity. The French economy, meanwhile, has continued to change and fashion and luxury play an increasingly important role. Trade and exchange has increased between the two countries in the areas of business, culture and education. What can we conclude from the past ten years ? What synergies have emerged and which ones can we hope for ? Where do brands stand in this environment ? How do industry and creativity grow ? How do both countries deal with their traditions and their modernity ? What is the dynamic among their cities and their regions ? These subjects among others will be debated during this conference so that we can prepare for the future, just as we were able to do when this topic was discussed ten years ago.

Introduction
Mr DU Yuzhou, Honorary President, CNGA (China National Garment Association) et Didier Grumbach, Président, Fédération française de la Couture.

Conversation with :
CHEN Dapeng, Executive Vice President, CNGA (China National Garment Association)
Dominique Jacomet, Directeur Général, IFM

MAO Ji-Hong, Founder et President, Exception de Mixmind
Philippe Pasquet, Président du Directoire, Première Vision SA
ZHANG Zhe, Directeur Général, Shanghai Jinchen Fashion Consultant Co. Ltd., Professeur Associé, IFM

In the audience, presence of Philippe Martinet, Consul Général de France à Wuhan accompanied by LIU Shuren, Président, Chambre de Commerce du Prêt-à-porter, Wuhan, Président, Groupe Yante and ZHU Wen, Designer, Lilian Wen

2 pm / INSTITUTIONALIZATION OF CREATIVE BRANDS
Moderated by Jean-Michel Bertrand, Professeur Associé, IFM

A great talent is essential for the development of any creative brand. But the day that designer retires or dies, what happens to the house he created ? Can that company exist without its founder or does it die when the designer leaves ? Since the 1980s and the huge changes that have affected fashion enabling it to go from being an artisanal business to a powerful industry now organized around big fashion luxury groups, this question has become critically and increasingly important. How, on what basis, and under what guidelines can a brand assure it’s institutional longevity ? This issue, thanks to current events, will become more and more crucial in the coming years, having started off in France, and then spreading to Italy and the United States. Our three panelists – Marc Ascoli, Syliva Jorif and Ralph Toledano – will explore this issue in a debate moderated by Jean-Michel Bertrand.

Speakers :
Marc Ascoli, Directeur Artistique, Atelier 32
Sylvia Jorif, Editorialiste, Elle
Ralph Toledano, Président de la Division Mode, Groupe Puig

5.30 pm / A CONVERSATION WITH STEVE HIETT.
Steve Hiett, Photographe and Raphaëlle Stopin, Curator. 

Guitarist, photographer, art director. What is the best title to go with his name ? If we’re talking about the photographer whose work is being showcased at the Festival d’Hyeres in his first retrospective ever, Steve Hiett still struggles with calling himself a photographer, even after 50 years of working in the field. Instead, let’s say that he is a man of image and sound, a creative personality whose curiosity has encouraged him to paint, do graphic design, pursue music and photography, in this order - and this disorder. Hiett does not do things in a linear fashion. He follows parallel roads and he takes the ones he wants, when he wants, without a feeling of obligation. In this conversation, we will look at Hiett’s first years of training which were the cultural foundations for his work. We will explore his entry into photography and the gradual development of his personal style ; from his first opportunities working in the studio to photos that are seemingly out of balance or over-saturated in color. Hiett has practiced his photography mainly in the field of fashion. To attempt to distinguish his personal work from his commissionned one would be pointless for he has found in the latter his own and personal way. Hiett has immersed his fashion photography in his broad visual world, nurtured by the color mastership of Ellsworth Kelly, the suburban poetry of Ed Ruscha or the terrific yet simple music arrangements of Chuck Berry. This discussion will not only explore the interpretation of Steve Hiett’s photos and his vocabulary but also it will be the discovery of a creative soul whose motto is to pursue his passion for images and sound, wherever that may take him.


> Sunday, April the 27th, 2014

from 10.30 am to 12 pm / THE FORMERS : MEET –UP WITH A SELECTION OF DESIGNERS FROM THE PREVIOUS FASHION CONTESTS
Introduction by Jean-Pierre Blanc, Directeur, Festival International de Mode et de Photographie à Hyères

With :
Cunnington & Sanderson (2008), www.cunningtonandsanderson.com
Damien Ravn (2013), damienravn.tumblr.com
HAIK, Harald Lunde Helgesen (2009), www.haikwithus.com
Mareunrol’s (2009), www.mareunrols.com
Satu Maaranen(2013), www.satumaaranen.com
Steven Tai (2012), www.steventai.co.uk
Wisharawish Akarasantisook (2008), www.wisharawish.com


2 pm / PRESENTATION OF THE 10 SELECTED PHOTOGRAPHERS


Global Program / International Fashion & Photography Festival in Hyères on this link.

Practical Information / International Fashion & Photography Festival in Hyères on this link.

More information on the Festival : www.villanoailles-hyeres.com

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